Feb 1, 2022

MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT

New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Cus More

Nov 18, 2021

Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report

Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More

Nov 1, 2021

NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID

Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Enga More

Oct 12, 2021

High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows

Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Co More

Caroline Mogford

Chief Marketing Officer

VERIFF

Christine Thiriet

Chief Marketing and Communications Officer

UNIVERSITY OF IOWA HEALTH CARE

Terrie O’Hanlon

Chief Marketing Officer

AGILYSYS, INC.

Marija Zivanovic-Smith

Chief Marketing and Communications Officer

IEX

John Aylward

Chief Marketing Officer

JCPENNEY

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM