Feb 1, 2022
MARKETERS SEE OPPORTUNITY TO OPTIMIZE OUTCOMES IN NEW ERA OF EVENTS, SAYS CMO COUNCIL REPORT
New research conducted in partnership with Cvent shows that more companies are looking to Align Strategy, Teams and Tech to Drive Deeper Cus More
Nov 18, 2021
Shopper Spending Patterns Throughout Covid Pandemic Underscore the Resilience and Agility of U.S. Consumers, Says CMO Council Report
Lagging Consumer Sectors Like Travel, Hospitality, Clothing and Department Stores Staging a Comeback This Holiday Season More
Nov 1, 2021
NEW REPORT HIGHLIGHTS URGENT NEED FOR ORGANIZATIONS TO EMBRACE BIOMETRICS TO SIMPLIFY CUSTOMER ACCESS AND ID
Consumer Defection Growing Issue for Brands as Authentication Frustration Grows and Digital Experiences Multiply Across All Channels of Enga More
Oct 12, 2021
High Levels of Frustration Over Identity Authentication Turning Consumers Away from Brands, New Survey Shows
Consumers Overwhelmingly Prefer to Do Business with Companies that Make Authentication Both Simple and Safe, According to Survey of 2,000 Co More
May 12, 2022 -- The Loop
Christine Thiriet
Chief Marketing and Communications Officer
UNIVERSITY OF IOWA HEALTH CARE
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
