Nov 17, 2020
BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More
Sep 22, 2020
MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More
Sep 16, 2020
New Report Finds That Brand Leaders Are Seeking More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Jun 11, 2020
CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More
May 28, 2020
CMO Compensation: Erosion, Stagnation or Elevation in 2020?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More
Nov 25, 2020
THE ENGAGEMENT CHANNELS PREFERRED BY CONSUMERS
Businesses have embarked on digital transformation more and more massively, but have yet to eliminate some points of friction that irritate More
Nov 23, 2020
GOOGLE SEARCH COMPREHENDS MORE -- HOW MUCH MORE?
The CMO Council report — How COVID Has Changed The Channels Of Engagement — produced in partnership with Precisely, analyzes int More
Nov 22, 2020
ARE MARKETERS DELIVERING? TURNING CUSTOMER INSIGHT INTO ACTION
In a CMO Council global marketer survey, 91% of marketers said that there was an expectation by senior management and board members that mar More
Nov 21, 2020
ARE MARKETERS DELIVERING? TURNING CUSTOMER INSIGHT INTO ACTION
As the owners of CX strategies, marketers recognized the need to use data-driven insights that deliver measurable outcomes. However, getting More
Nov 20, 2020
CMO COUNCIL RELEASES HOW COVID HAS CHANGED THE CHANNELS OF ENGAGEMENT REPORT
A new Chief Marketing Officer (CMO) Council report, which was produced in partnership with Precisely, has been released. The report is title More
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
