Nov 17, 2020
BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL
New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More
Sep 22, 2020
MARKETERS STRUGGLE TO FORGE THE FUTURE OF CUSTOMER EXPERIENCE
New CMO Council Research, in Partnership with Teradata, Finds a Shocking 97% of Marketers Deem their Organizations Ineffective at Turning Cu More
Sep 16, 2020
New Report Finds That Brand Leaders Are Seeking More Media Cohesion
New CMO Council research provides insight on creating more effective integration between public relations and marketing More
Jun 11, 2020
CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, More
May 28, 2020
CMO Compensation: Erosion, Stagnation or Elevation in 2020?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Pl More
Jan 11, 2021
THE FUTURE OF OMNICHANNEL RETAILING IN INDIA
According to a study by CMO Council and Netsertive, 94 percent of marketers believe that providing an omnichannel experience is crucial to b More
Jan 7, 2021
JACK-OF-ALL-TRADES: WHY AND HOW MARKETING DIRECTORS NEED TO MASTER DATA TO SUCCEED IN 2021
In a recent report from the CMO Council, produced in partnership with Teradata, 91% of marketers said senior management and board members ex More
Jan 6, 2021
JACK OF ALL TRADES: WHY AND HOW CMOS MUST MASTER DATA TO SUCCEED IN 2021
In a recent CMO Council report, produced in partnership with Teradata, 91% of marketers said that there was an expectation by senior managem More
Jan 6, 2021
3 THINGS CMOS CAN DO NOW TO BUILD A BRIDGE TO THE FUTURE
The challenge is very few marketers feel they have the tools to make these kinds of experiences happen. Only 3% believe their organizations More
Dec 31, 2020
THE FUTURE OF PATIENT FINANCING
The key to reducing the lag between billing and payment is communicating with patients on their terms using their preferred communication me More
MERKLE
Erin Hutchinson
Global Chief Marketing and Communications Officer
Jan 14, 2021 -- Business Wire
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
