Sep 15, 2021
NEW INITIATIVE EXPLORES NEED TO UNIFY AND HUMANIZE CUSTOMER EXPERIENCES AROUND IDENTITY AND AUTHENTICATION IN A DIGITALLY CONNECTED ECONOMY
BPI Network, CMO Council and Daon to Drive Global Conversation on Modernizing Cross-Channel Authentication to Advance Customer Experiences, More
Aug 17, 2021
FUTURE OF MARTECH DEPENDS ON CMO-CIO RELATIONSHIP
New CMO Council Research Finds A Better CMO-CIO Working Relationship Drives Mature Capabilities And Higher MarTech Performance More
Jul 13, 2021
CMOS AT RISK OF GETTING LEFT BEHIND IN DIGITAL MARKETING
New CMO Council Research Reveals How Collaborative Marketing With Partners Leads To Better Data Insights And Business Outcomes More
Jun 15, 2021
CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS
Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modern More
May 20, 2021
CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL
Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executive More
Sep 13, 2021 -- Cision PR Newswire
Siddharth Taparia
Global Chief Marketing Officer
JONES LANG LASALLE
39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM
