Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Exp More

Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More

Jan 28, 2021

NEARLY 70 PERCENT OF MARKETERS EXPECT TO BOOST SPEND IN 2021; ONLY A QUARTER TO DOWNSIZE; BIG FOCUS ON AUTOMATION

CMO Council Survey of Members Indicates Recovery and Growth will Require More Resources, Technology Efficiencies and Better Use of Data to T More

Jan 25, 2021

CMO COUNCIL ENTERS INTO COOPERATIVE KNOWLEDGE SHARING AGREEMENT WITH HARVARD BUSINESS SCHOOL ASSOCIATION OF NORTHERN CALIFORNIA

Over 8,000 Alumni Executives Now Able to Tap CMO Council Domain Expertise, Connections and Content More

Nov 17, 2020

BRANDS MUST RETHINK CHANNELS OF ENGAGEMENT IN NEW NORMAL

New CMO Council Research Finds 73% of Frustrated Consumers Ready to Abandon Brands More

Thomas Donohoe

Chief Marketing Officer

CUISINE SOLUTIONS, INC.

Kimberly Bates

Chief Marketing Officer and Chief Futurist

LRXD

Kristin Harrer

Global Chief Marketing Officer

VANS

Alison Worthington

Chief Marketing Officer

COLLECTIVE HEALTH

Joy Nemitz

Chief Marketing Officer

INTEL 471

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM