Jun 15, 2021

CMO COUNCIL RELEASES C-SUITE SCORECARD OF MARKETING EFFECTIVENESS

Positive Level of Confidence in Marketing’s Ability to Lead Recovery; Revenue + Sales Growth Top Measure of Performance; Functional Modern More

May 20, 2021

CMO COUNCIL ENTERS INTO STRATEGIC MARKETING PARTNERSHIP WITH LEADING BRAND INTELLIGENCE PROVIDER BRANDTOTAL

Members will benefit from new competitive brand intelligence data and actionable insights for creative, media, and brand marketing executive More

May 11, 2021

NEW REPORT FINDS CMOS AT RISK OF MISSING REVENUE TARGETS

New CMO Council research reveals how the rise of the self-reliant buyer and digital-first customer journey have put marketing at the center More

Mar 23, 2021

GAPS + HOLES IN MARKETING TEAMS IMPACT BUSINESS PERFORMANCE

86% of Chief Marketers Report Missed Revenue and Customer Acquisition Goals Due to Unfilled Functional Leadership Positions and Lack of Exp More

Mar 2, 2021

NEW REPORT FINDS OPPORTUNITY TO RE-THINK CUSTOMER LIFETIME VALUE

New CMO Council research provides insight on how to define, measure and track customer lifetime value for strategic growth and profitability More

Amondo Redmond

Global Chief Marketing Officer

COIN CLOUD

Ashish Jha

Chief Marketing Officer

INNOVEO

Kierstin De West

Chief Marketing Officer

ALPHA FOODS

Stuart MacFarlane

Chief Marketing Officer

TRANSFORCE GROUP

Jenn Chase

Executive Vice President and Chief Marketing Officer

SAS

39 percent of marketers believe their investments have met expectations in select areas, such as measurement & customer interaction, but fall short when it comes to connecting content, commerce, conversation and campaigns with back-end operational realities, supply chain logistics & organizational capabilities that impact customer experiences at the front end. CMO.COM