10/18/16 10 AM PST/ 1 PM PST
The CMO Council, in partnership with Vindicia, hosted a one-hour, interactive webcast to discuss the new opportunities in business models, digital engagements and experiences, including subscription services and recurring payments. During this webcast we dicussed how leading brands, led by fearless marketers, have pushed through issues of complex processes and customer journeys rife with gates, stops and requirements and instead taken the path that feels counter-intuitive yet delivers a frictionless customer experience.
Among the questions and topics discussed in this hour are:
- Where and how are we unintentionally stopping our customers from engaging, transacting and lengthening their lifetime relationships with our brands?
- What are industry disruptors doing to change the experience and make waves, and how can we apply that same thinking to our businesses today?
- Are we so focused on creating processes and experiences that we are actually making it harder for customers to be loyal?
- New ideas and thinking around monetizing experiences and turning content into opportunity
Liz Miller, SVP of Marketing, The CMO Council; Carly Dahlen - Director of eCommerce Marketing & Merchandising, JustFab; Robbie Baxter - Strategy Consultant, Peninsula Strategies and Author of The Membership Economy