Championing Strategies that Secure the Trust in Brand Experiences
8/8/19 10:00am PST / 1:00pm EST
Topics of discussion included:
- As experience and engagement have evolved in the digital world, where and how has trust become a factor in the relationship between brands and customers?
- What are the key drivers of trust? What do customers want versus what do they need? How are organizations prepared to delivery these trust-based requirements?
- What threats currently impact customer experiences and the ability to secure the trust relationship between brands and customers?
- What are the most exciting advancements and innovations in customer experience? What risks and vulnerabilities could these new opportunities bring?
- John Summers, Vice President and Chief Technology Officer, Akamai
- Charlie Cole, Chief Digital and eCommerce Officer, Samsonite and Tumi