In our first conversation around the new requirements for today’s digital CMO, we learned that CMOs still have work to do specific to building a robust digital marketing and engagement practice.
In this latest discussion of the to-do list for today’s digital CMO, we focused on the issue of social preparedness. What has been holding marketing back from truly understanding where and how social can be leveraged? Where can social media impact the advancement of today’s business agenda? How are we using this channel to listen and better understand the customer, from their issues and challenges to their needs and behaviors?
Join this on-demand viewing of the CMO Council, together with IBM, as we explored these new priorities and the required to-do list for the senior-level marketer. This one-hour webcast focused on how these industry leaders are shaping their own social strategies, teams and businesses for future success. From achieving a deeper understanding of the customer to creating new channels to loyalty and revenue, our speakers shared their own views on the evolving requirements and new emerging challenges being faced in this age of digital, social and mobile engagement.
Mary Anne Hensley (CMO Council), Linda Ban (IBM), Sean Kapoor (Harman International)