Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieved, up-ending corporate structure, breaking down product-centric silos and fostering a culture of market-centric and customer-centric innovation to advance the organization. The second webcast in our series focused on how this massive transformation impacted, shaped and empowered marketing leaders in the organization to engage with the customer in completely new and different ways.
___
As part of the CMO Council membership agreement by registering and viewing this webinar you are consenting to the CMO Council terms and conditions. As such, the CMO Council is partnering with Microsoft on this webinar and you will be receiving marketing messaging from them in the future. If you do not consent to the use of your data in this fashion you can opt-out by emailing Christine Chiang at cchiang@cmocouncil.org.
Liz Miller, SVP of Marketing, The CMO Council
Jeff Marcoux, VP of Product Strategy & Product Marketing, Former Microsoft CMO Lead, Worldwide Enterprise Marketing