Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.
Please join our webcast as we delved into our recent study, “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity,” where the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.
Liz Miller, SVP, Marketing - CMO Council, Diane Salmon, VP - Visa, Colette Crosby, Director, Global and Mobile GTM - Intuit, Jennifer Bordner, Mobile Marketing, CEM, - Old Navy