9/4/14 11:00 am PT / 2:00 pm ET
Much has been written about the need for partnership and alignment between the CMO and CIO. In the CMO Council's own investigation into the relationship, we have seen the ebbs and flows of this critical dynamic. From the battle over digital marketing platform advancement in the early 2000's to the recent partnership and synergies brought about by a mutual foe: big data, the CMO and CIO have begun to forge a powerful partnership that is molding and shape customer engagement and business as we know it.
Liz Miller (CMO Council), Toni Lee Rudnicki (iDirect Technologies), James Mendelsohn (CAN Capital), Jamie Anderson (SAP)