When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
The CMO Council, in partnership with IBM, hosted a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have turned into action, allowing these brands to personalize and enrich each engagement.
Multiple case studies were discussed during the webcast that focused on the power of segmentation and innovations around cognitive computing. They include:
• Dynamic Segmentation Modeling for a Communications Service Provider – When facing the pressures of declining ARPU and costly customer churn, learn how one provider increased the acceptance of marketing promotions and saw improvements in churn.
• Enterprise Cognitive Business Intelligence Portal at a Media Service Provider – See how one organization enabled its business users to quickly gather relevant, actionable insights about their customers via a natural language interface, accelerating their time to value.
Speakers included Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; and Chris Crayner, Chief Digital Officer for NBC Universal Parks and Resorts
Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Chief Digital Officer for NBC Universal Parks and Resorts