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Stretch Spend Through Better Agency Management
What is covered:
Now is the time re-think your agency management program and vendor pool to gain greater agility. This webinar explains how to obtain the most competitive rates and lower overall costs of future creative content development and media purchases through more efficient agency management. Develop supplier management programs that deliver the best outcomes.
As part of a four-part webinar series, the CMO Council and KPMG explored strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Learn immediate actions your organization can take in the next 30-60-90 days.
Who should attend:
This webinar is extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.
Other webinar in the series:
This webinar was the third of a four-part webinar series put on by the CMO Council and KPMG. It focused on how to develop management programs that deliver the best outcomes and ways to maintain an efficient agency management.
Learn more about the other webinars in the series here:
- Maximize Returns on Martech Spend
- Increase Plan and Spend Agility
Don't forget to take the survey we discussed in the webcast.
To thank you for your participation, you'll receive a complimentary summary of findings to see how you stack up against your competitors.
SPEAKERS
Sally Lopez, Director of Marketing Programs and Operations, CMO Council
Sally brings diverse program management skills to the CMO Council and its affiliated executive networks where she directs market research, content marketing and go-to-market campaigns. She manages cross-functional relationships across the organization to ensure each program meets and exceeds its intended goals. She serves as the direct point of contact for clients and sponsors, conducts executive interviews across a wide variety of tops, and leads a team of researchers and content developers to execute a range of thought leadership marketing programs. This includes market research, competitive analysis, content delivery, website development and email marketing programs. A multi-lingual professional, Sally holds an International MBA from Middlebury's Institute of International Studies as well as a Masters in International Policy. She currently lives in the suburbs of Atlanta, Georgia, where she and her husband are cultivating a farm.
Nathan Clark, Director | Procurement Advisory, KPMG US Procurement Advisory
Nathan is a Director in KPMG’s Procurement Advisory practice. He brings extensive experience in helping clients transform procurement into an agile organization focused on maximizing value. Nathan’s expertise is in marketing procurement. He has experience across CPG and media/entertainment industries. Prior to KPMG, Nathan led the Indirect Procurement organization at Molson Coors where his team worked directly with Marketing and globally managed more than $2.7B in spend.
Jamie Kim, Director | Marketing Consulting, KPMG US Customer Advisory
Jamie is a Director in KPMG’s US Customer Advisory – Marketing Consulting practice with over 15 years of experience. She is a data-driven marketer helping her clients better serve their customers. Jamie has data science and marketing strategy experience across Automotive, Financial Services, Manufacturing, Media, and Technology. Currently, she is working with clients to help them optimize their agency relationships and content creation processes.
Michelle Ganz, Vice President - Client Engagement | Global Drinks Vertical, INWK
Michelle is a VP of Client Engagement for Innerworkings (INWK) – a global brand and marketing agency. She is responsible for driving client strategy, overseeing client & agency relationships, as well as managing numerous account teams servicing the beer, wine and spirits vertical. Michelle has nearly two decades of experience related to the efficient execution of marketing materials related to print, digital, displays, point-of-sale, packaging and fulfillment. Based in Chicago, she knows firsthand how to set up client relationships for long-term success.