The CMO Council along with RedPoint Global hosted a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discussing our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.
Liz Miller, SVP of Marketing at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, unveiled the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.
Miller and Nash explored the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They also shared the strategies that leading companies are using to turn intentions into measurable action. The webcast took a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
Liz Miller, SVP of Marketing
John Nash, Chief Marketing Officer, RedPoint Global