Telecommunications companies have vast amounts of customer and network data spanning across the enterprise. In order to achieve favorable campaign results, marketers need to make it as clean, complete and accurate as possible. This is especially true when engaging customers with highly-targeted offers across multiple channels and devices.
In this on-demand webcast entitled “Quality In, Quality Out: Data Preparation for Campaign Success ”, we discussed why data aggregation and cleansing is especially important for Telco and the latest trends for getting the "quality in, quality out" you need to fuel more effective modeling and analysis. Accurate customer insight can drive relevant and highly-targeted offers that customers will act on, reduce customer churn and increase customer loyalty.
Pablo Pareja – Cox Communications; Navin Sharma – Pitney Bowes; Liz Miller – VP of Marketing Programs & Operations – CMO Council