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Why Marketers Miss Their Mark
Tracking Mistakes Marketers Make in Digital Advertising
2/12/20 10:00am PST / 1:00pm EST
Topics of discussion included:
- Digital marketing pitfalls and how to avoid them
- Learn to identify the trappings of perception when making media decisions
- Don’t underestimate the importance of real-time data
- Be mindful of the role advocates and influencers play in today’s often disjointed customer journey
SPEAKERS
- Tom Kaneshige, Chief Content Officer, CMO Council
- Lana Busignani, Head of Global Marketing Analytics, Nielsen