Customer expectations for seamless, frictionless, always-on engagements is a reality in 2013, but are we prepared for what customer experience expectations will be in 2017? How will our customers engage with our brands? How will their behaviors drive when, how and why they are buying, researching and in turn, commenting on their experiences?
For some, 2017 seems a safe distance into the future, but without the right strategies and processes in place in 2013, many of us will miss opportunities to be ready. Join the CMO Council as we look into the crystal ball to get an idea of what customer experience will look like in 2017. Jayakrishnan Sasidharan, Vice President & Global Head, Digital Customer Experience with Wipro, and author of the paper “How Will Customer Experience Management Keep Up with Channel Independence” will join us to discuss the 8 key questions every marketer must be asking in order to proactively prepare for CXM 2017.
Please join us and bring your questions and predictions for where customer expectations for robust experiences will lead us over the next several years. The webcast will be interactive and will field questions and comments from the audience.
Jayakrishnan Sasidharan, VP & Global Head - Business Collaboration and Customer Experience Practice, Wipro; Lauren Chewning, VP of Brand Management, Marriott International; Valarie Hamm, VP and Director of Digital Experience, Umpqua Bank; Liz Miller, VP of Marketing & Operations, CMO Council