Know More To Grow More

Applying Timely, Targeted and Tailored Insight to Improve Pipeline Performance

Program Details

Sponsors and Partners:

Overview

"Know More to Grow More" is a thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative enabled CMO conversations and engagements around best practices in customer selection and connection. It explored the level of sophistication in database marketing and the level of satisfaction with current CRM tools, information sources and customer profiling capabilities. It tapped perspectives from both sales and channel organizations, as well as audited marketing’s role in optimizing the process of targeting, profiling and providing sales-ready opportunities and additional entry points to existing accounts.

Program Themes

  • CRM
  • Customer Insights