Customer Economics Forum
A deep dive into the real costs and returns associated with acquiring, nurturing, converting, closing, handling, retaining, recovering, up-selling and mobilizing critical customer constituencies and loyal advocates.
In partnership with:
CRM Oracle Corporation (Nasdaq: ORCL) is the world's leader in CRM with 5,000 CRM customers, 4.6 Million CRM users and 125 million self-service users. Our customers rely on Oracle customer relationship management, business intelligence, and customer data integration solutions to deliver dramatic improvements in identifying, acquiring, retaining, and serving their customers. These solutions are the product of more than $2 billion in direct and partner investment and reflect over 11 years of CRM industry leadership. Oracle's CRM products include Siebel, Siebel CRM On Demand, Oracle E-Business Suite, PeopleSoft and Oracle Contact Center Anywhere. With an unmatched range of products, industry expertise, and deployment options, Oracle is the right choice for CRM. EPM Oracle is the leader in Enterprise Performance Management (EPM), unifying Performance Management and Business Intelligence (BI), supporting a broad range of strategic, financial and operational management processes. Oracle provides a complete and integrated system for managing and optimizing enterprise-wide performance. This allows organizations to achieve a state of management excellence - being smart, agile and aligned - which provides competitive advantage and leverages their operational investments.
Winsper provides a Customer-Driven Business Performance platform for its clients, including a host of services such as business, sales and marketing strategy and multichannel media planning and execution. There are four solutions that support the platform — Customer Economics, Customer Insight, Customer Brand Experience, and Customer Acquisition. Simply stated, Winsper helps companies know, find, sell, and keep their best customers and also helps new customers find them - a streamlined approach that delivers sales overnight and brand over time. www.winsper.com
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
With tighter, more frugal times, Customer Economics has become the new mantra of savvy marketers. This means taking a deep dive into the real costs and returns associated with acquiring, nurturing, converting, closing, handling, retaining, recovering, up-selling and mobilizing critical customer constituencies and loyal advocates. For example, some marketers have found that the largest and most loyal customers are not necessarily the most profitable. But much of the Customer Economics discussion boils down to how well customer data is sourced, cleansed, integrated and mined for intelligence, predictive analytics and customer lifetime value building. Join the conversation at the CMO Council's new Customer Economics Forum, where you can download thought leadership content from CRM subject matter experts and interact and engage with peers through our Coalition to Leverage and Optimize Sales Effectiveness (www.closebiz.org) and other community gathering points.