Be an ADEPT Traveler

Care Less About Travel Stress

Overview

It’s time to make travel less stressful and more pleasurable. With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation.

It’s time to make travel less stressful and more pleasurable. With billions of travelers exploring key global destinations every year, destination marketers and travel service providers are seeking to deliver better experiences and reduce irritation, consternation and aggravation.

In order to achieve this end, the Chief Marketing Officer (CMO) Council and its GeoBranding Center have teamed with a select group of media partners and travel communities to understand the challenges and difficulties travelers face and what it would take for them to visit any destination without hesitation. Key areas of exploration include:

  • Top irritations and consternations travelers experience
  • Ways to improve the travel and in-destination experience
  • The most valued information and resources travelers use to improve their travel experience
  • Key assurances and services that will make travelers more inclined to travel
  • Key resources travelers use to improve their travel experience
  • Ways destination marketers can make visits more hassle-free

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Facts & Stats

While travel and tourism contributed close to 10 percent ($7.2 trillion) of global gross domestic product (GDP) in 2015, growth forecasts for 2016 from the World Travel and Tourism Council (WTTC) have been recently revised downward, with the sector being hurt by economic weakness and a ramp-up in terrorist attacks.

Source: CNBC

In France, a chain of local hotels and restaurants slumped by up to 70% for months after the Nov. 13 terrorist attacks in Paris.

Source: The New York Times

France is the most visited country in Europe, attracting more than 84 million tourists last year, and economists had forecast a long-awaited uptick in growth for 2016. After the Nov. 13 terrorist attacks, the momentum slowed, and a slump in foreign tourism had only recently started to reverse.

Source: The New York Times

While the impacts of El Niño will dissipate by 2017, leaving temperatures slightly lower than this year, Schmidt said 2017 will still average to 1 degree C (1.8 degrees F) above the pre-industrial average.

Source: Live Science

Natural gas for July delivery settled up 2.1 cents, or 0.7%, at $2.768 a million British thermal units on the New York Mercantile Exchange.

Source: The Wall Street Journal

A survey released in May by the Travel Leaders Group showed that 87% of travelers surveyed had heard about the Zika virus, but 96% said it had not affected their travel plans.

Source: Fox Business

In March, U.S. hotel prices were up 2.9% from a year earlier and up 1.2% internationally.

Source: CNBC

Pre-Check applications increased from 8,400 per day in April to more than 11,000 per day in May, according to the TSA.

Source: CNN

Program Themes

  • Customer Behavior
  • Customer Insights
  • Global Trends

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