3 billion active Internet users (45% of the world’s internet users). - Jeff Bullas
Nearly 2.1 billion people have social media accounts. - Jeff Bullas
As millennials are more ‘experience-loyal’ than ‘brand-loyal,’ consumer engagement is quickly becoming a far more influential factor in building positive brand perception. - Loyalty360
29% of adults in developed markets trust what they hear about companies through social media more than information they see elsewhere, compared to 59% for emerging markets. - Nielsen
Fully engaged customers are 37% more likely to be loyal to banking brands. - Loyalty360
Customers who are fully engaged represent 23% premium in terms of share of wallet, profitability, revenue, and relationship growth compared with the average customer. - Neosperience
70% of buying experiences are based on how the customer feels they are being treated. - Neosperience
86% of buyers will pay more for a better customer experience, but only 1% of customers feel that vendors consistently meet their expectations. - Neosperience
Digital marketing spend is forecasted to increase to 35% of total budgets by 2016. - Marketeer
51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent. - Gartner
Sixty-eight (68) percent of respondents said that their company had a separate digital marketing budget. - Gartner
Only 34% of organisations have compiled a digital marketing strategy that’s incorporated into their marketing strategy. - Wersm
67 percent of marketers say increasing sales directly attributable to digital marketing campaigns is a top priority this year. - Forbes
Companies will spend $135 billion on digital marketing collateral this year. - Webbiquity
Customer testimonials have the highest effectiveness rating for content marketing at 89%. - Webbiquity
Nearly three-quarters of US marketers believe customer response management on digital channels is important. - eMarketer
Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. SEO is #2. Banner ads have the lowest ROI. - Markthemarketer
Interesting content” is one of the top three reasons people follow brands on social media. - Slideshare
72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. - Slideshare
Digital technologies influenced an estimated 49% of in-store sales last year ($1.7T), in line with previously-released projections and up from 36% the year prior. - Marketing Charts
Brands have only managed to improve their ability to satisfy consumers’ expectations by 7% this year. - Forbes
