Japan Digital Marketing Performance Dashboard 2013
This research sought to identify how marketers are progressing in their digital marketing efforts in Japan, as well as where challenges still exist. ... More
Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success
Sponsors and Partners:
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, developed and emerging Asian markets are ripe for more innovative, efficient, and adept interactive engagement. However, the rapidly evolving nature of digital marketing presents increased challenges, with many marketers struggling to integrate digital components in a way that is efficient, effective, and measurable. Furthermore, it isn't enough to simply implement digital strategies; it must be done in a way that drives consumer engagement and builds relationships around the brand. Faced with these challenges, marketers also have to make strong business cases for how digital marketing investments and migration will work to drive business performance.
For this initiative, "APAC Digital Marketing Performance Index," the CMO Council partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction, and success. This undertaking provides valuable insights into digital marketing performance across a region that embraces 35 countries, 4 billion consumers, 2.6 billion mobile phone users, and nearly 45 percent of the world’s Internet population. The study tracks progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts year-over-year. The study also provides insight into obstacles, country differences, performance measurement metrics, and best practices across the region while considering the business case for digital marketing investments.
Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected consumer, according to findings from this study by the CMO ... More