APAC Digital Marketing Performance Dashboard 2012
Digital marketing transformation across Asia is advancing thanks to high levels of optimism in digital marketing’s ability to attract and engage a highly mobile and digitally connected ... More
Exploring the State of Digital Marketing Across Asia to Benchmark Levels of Adoption, Traction and Success
In partnership with:
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
With some of the highest levels of social media penetration, mobile device ownership, and Internet connectivity in the world, developed and emerging Asian markets are ripe for more innovative, efficient, and adept interactive engagement. However, the rapidly evolving nature of digital marketing presents increased challenges, with many marketers struggling to integrate digital components in a way that is efficient, effective, and measurable. Furthermore, it isn't enough to simply implement digital strategies; it must be done in a way that drives consumer engagement and builds relationships around the brand. Faced with these challenges, marketers also have to make strong business cases for how digital marketing investments and migration will work to drive business performance.
For this initiative, "APAC Digital Marketing Performance Index," the CMO Council partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction, and success. This undertaking provides valuable insights into digital marketing performance across a region that embraces 35 countries, 4 billion consumers, 2.6 billion mobile phone users, and nearly 45 percent of the world’s Internet population. The study tracks progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts year-over-year. The study also provides insight into obstacles, country differences, performance measurement metrics, and best practices across the region while considering the business case for digital marketing investments.
A recent study of Hong Kong consumers found that 35 percent created a separate email address to avoid being personally targeted by brands. They also indicated that a company website is the most valuable source of information consumers use to look for information about a brand, with 78 percent stating that it is a relevant or very relevant source - MediaBuzz
In 2010, China and India already boast some 500 million Internet users, and 700 million more users are expected to come online in the region by 2015. - McKinsey Quarterly
The broadband revolution that makes so much of cloud computing and real time video possible is sweeping through Asia Pacific, with 130 million broadband users in China (all of Europe has 188.88 million), and rapid growth expected in Korea and Japan. Singapore already has a more than 195 percent penetration rate for broadband, including wireless connections. - Asia Digital Marketing Association
35 percent of Asia Pacific consumers say that more than 10% of their monthly shopping expenditure is done online. - Asia Digital Marketing Association
In Singapore, for example, online ad spend is estimated to be 6 percent of total advertising budgets even though internet users spend an average of 22.3 hours per month online. Online advertising there is estimated to grow at more than 15 percent per year. - Asia Digital Marketing Association
Disney Shows Singapore Fans How to Uncover the Pirate's Hidden Treasure on Mobile - Mobile Marketing Association
Emerging Markets, Emerging Opportunities - Nielsen
Facebook Shows Big Gains in Malaysia, Singapore - ClickZ.Asia
April 2012 - China Will Be No. 1 M-Payment Market By 2015 - Bank Systems Technology
April 2012 - Asia Pacific Digital Marketing Yearbook 2011 - Asia Digital Marketing Association
April 2012 - How to Manage Online Reputation Across Asia - ClickZ.Asia
April 2012 - How to Utilize Data for Better Customer Relationships - MediaBuzz
April 2012 -Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM - MediaBuzz
April 2012 - Hong Kong Consumers Feel Inundated by Marketing Communications – With Serious Consequences - MediaBuzz
March 2012 - Consumers in Emerging Markets More Inclined to Use Social Media for Customer Service Than Those in Developed Markets - Asia-Pacific Business & Technology Report
February 2012 - Twelve Online Lead Generation Mistakes to Avoid - Australian Digital Marketing Association
July 2011 - Senior Marketers and Agency Executives Speak their Minds at the Closed Door Digital Marketing Roundtables in Hong Kong and Singapore - Asia Digital Marketing Association