Global Mobile Mindset Initiative

Program Details

In partnership with:

Overview

Consumers around the world today are merging and converging as they adopt wireless technologies to communicate in ways that go well beyond the traditional phone. From the smallest towns in China to historic metropolises of Europe and across the emerging mega cities in the Middle East, the urge to be connected in business and in life is driving unprecedented adoption of mobile device usage and in the process spurring advancements in mobile technologies that are reshaping the way we seek out and consume entertainment, engage in shopping, gaming, reading, and staying connected, and ensure our safety in an unsafe world.

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Are you a member of the wireless technology revolution?
Consumers around the world today are merging and converging as they adopt wireless technologies to communicate in ways that go well beyond the traditional phone. From the smallest towns in China to historic metropolises of Europe and across the emerging mega cities in the Middle East, the urge to be connected in business and in life is driving unprecedented adoption of mobile device usage and in the process spurring advancements in mobile technologies that are reshaping the way we seek out and consume entertainment, engage in shopping, gaming, reading, and staying connected, and ensure our safety in an unsafe world.

FAME (www.fameforusers.org) is teaming with Global Market Insite (GMI, www.gmi-mr.com) to launch the Global Mobile Mindset Audit, a deep drilldown into the consumer mindset that will tap the motivations, aspirations, inclinations and frustrations around the mobile revolution and how we use its tools and technologies.

What are your greatest frustrations with wireless service? What about with your mobile device? Are you accessing satellite television to make the commute faster? How many programs do you subscribe to? Do you use your device to shop using secure wireless transfer technologies? What services do you pay for on a monthly basis: text messaging, music downloading, social networking, SMS…The Global Mobile Mindset initiative is a unique research effort to cultivate definitional, psychographic data to address the driving factors behind life on the go, whether you’re shopping in Tokyo’s Roppongi District, coordinating the shipment of client materials while flying from Chicago to Los Angeles, or taking the underground to university in London.

Register now to download the following reports: 
 
·    Presentation given at the 3GSM World Congress in Barcelona, Spain
·    Executive summary of initial findings
·    Press release announcing findings
·    Key observation highlights
·    Audit Questionnaire