Getting in Sync With Mobile Customers
With mobile device dependency central to today’s digital lifestyles, enlightened brands are creating new mobile relationship marketing strategies that go well beyond simple app and mob ... More
The Mandate for Real-Time Relevance in a Connected World
In partnership with:
SAS helps organizations anticipate and optimize business opportunities. We do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. The result? Fact-based decisions for undeniable bottom line impact – this is how we transform the way our customers do business.
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, mobile, personalized and relevant experience.
At the same time, the stream of digital data from mobile enables marketers to learn more about customer preferences without being intrusive, opening avenues to inform product development, packaging, pricing, distribution, contact policies, and more. Mobile is about location, but it’s also about time and mind-set. It requires a new marketing mindset that envisions the delivery of relevant content in parallel to the aggregation of this rich customer intelligence. More than ever, mobile has become the corner stone to experience, and it’s never been more important to be relevant in real-time with today’s mobile customers.
During this study, the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success, and more. The final comprehensive report consists of findings from an online quantitative survey as well as qualitative features from brands leading in mobile. The CMO Council also conducted video interviews to capture executive perspectives and best practices around turning big data pain into mobile engagement gains.
Make The Most of Analytics To Meet Your Mobile Objectives - Forrester
SEMPO State of Search Marketing Report 2013 - Econsultancy
2014 Mobile Behavior Report - Extracttarget
August 2014 - Content Marketing Funnel: 5 Steps to Customer Acquisition Forbes
July 2014 - 7 Reasons Marketers Are Not Innovating Fast Enough Forbes
July 2014 - Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year Forbes
July 2014 - This Really Is the Year of Mobile. Seriously. - Direct Marketing News
June 2014 - The Future Face of Mobile Marketing And Why Companies Must Adapt - BetaNews.com
June 2014 - 7 Stats Show Mobile Marketing is Crucial for Your Business - Entrepreneur
June 2014 - Digitizing The Consumer Decision Journey - McKinsey Insights
May 2014 - Is Your Mobile Marketing Personal Enough? - Mobilemarketingwatch
May 2014 - Mobile Marketing Is Here. Now What? - Forbes
May 2014 - Mobile Marketing Spend Could Be Over $18 Billion This Year - Mobilecommercepress
April 2014 - Big Data, Big Opportunity - Mobile Marketing Magazine
March 2014 - Big Data is Enabling Marketers To Do More With Less - ClickZ
February 2014 - Marketers Agree: Consumers Increasing Mobile Use Shakes Up the Digital Landscape - Marketingcharts.com
January 2014 - Mobile Ad Market Spending To Hit $18BN In 2014, Rising To ~$42BN By 2017, Says Gartner - Techcrunch
July 2013 - Understanding the Behavior of Mobile Device Consumers - Mobilemarketingwatch
June 2013 - Mobile Marketing Isn't About Screens and Devices, It's About Behavior - AdAge
September 2013 - Recipe For Mobile Marketing Success Includes Big Helpings of Analysis - CMSwire
November 2013 - Is Your Big Data Strategy Mobile-First? - CMO.com
December 2013 - Turning Big Data Into Bigger and Better Mobile Marketing - Gigaom
December 2013 - 2014 Will Be The year of Big Data, Forrester - Mobile Marketer
May 2013 - Analyzing Big Data For Customer Insight - Mobile Marketer
March 2013 - Big Data is "Emotional Data - DMNews