Advancing Analytics

How Insight Fuels the Marketing Engine

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Overview

Marketers today are challenged with how to effectively aggregate data sources that must collect both structured and unstructured data, in addition to identifying those streams of data that are actually critical to improving engagements and experiences with customers. And while there is no shortage of data, the key is to have a view into those points of intelligence that can most impact each step of the customer experience.

According to our recently released “State of Marketing 2012”report, 43 percent of senior marketers plan on enhancing their existing marketing teams with new talent to manage marketing data and customer analytics. Marketers are also advancing their personal understanding of customer intelligence and marketing analytics as a key route to furthering their leadership and professional development. “Advancing Analytics: How Insight Fuels the Marketing Engine” illustrates in greater detail the steps that marketers are taking to gain maximum value from this critical source of customer information.

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Studies & White Papers

Articles

March 2013 - New Research Shows 80% of Marketers Have Marketing Analytics… and Why This Sucks! - Business 2 Community

February 2013 - Mobility and Real-Time Dashboards Will Make Business Intelligence More Pervasive in 2013 - Forbes

February 2013 - BI and analytics not yet deployed in HR, marketing and social - TechCentral

February 2013 - Analytics boost social marketing efforts - ComputerWorld

February 2013 - Digital Marketing Analytics: What SMBs Need to Know - Business 2 Community

February 2013 - 46% of marketers 'occasionally' gain insight from company analytics data - BizReport

February 2013 - Gartner: Business Intelligence and Analytics are Fastest Growing Software Market - Cloud Times

February 2013 - What Marketing Analytics Can Teach Us - Spend Matters

February 2013 - 3 Common Mistakes Marketers Make With Their Analytics - Marketing Land

February 2013 - Real-time social analytics help brands create responsive marketing initiatives - Grafton

February 2013 - 2 Ways Business Intelligence Dashboards Bring Business Success - Business 2 Community

February 2013 - How SMBs Can Benefit From Business Intelligence - IT News Africa

February 2013 - Gartner: Business Intelligence Market Grows, Data as a Service Upcoming Trend - CMSWire

February 2013 - Big data pumps up business intelligence spend - ZDNet

February 2013 - BI Software Sales, Data as a Service to Grow in 2013 - MSPmentor

February 2013 - Mobile, BI and cloud drive increased IT spending - ITWorld

February 2013 - BI, Big Data Highest IT Spend Priorities For 60% CIOs - BizTech 2

February 2013 - Business intelligence as the corporate crystal ball - Times of Malta

February 2013 - Make business intelligence "invisible", Gartner advises - Information Age

February 2013 - 4 Essential Ways to Use Marketing Analytics - Business 2 Community

January 2013 - After Flat Year, BI Goes on the Move - Information Management

January 2013 - Rethinking BI: Why Analytics are the Fabric of the Future - Wired

January 2013 - Mobile Business Intelligence: Here At Last? - Information Week

January 2013 - New Support for Marketing Analytics - Strategy + Business

January 2013 - 7 Top Business Intelligence Trends For 2013 - Information Week

January 2013 - Ovum Study: The Market for Mobile Business Intelligence is Maturing - Cloud Times

January 2013 - Searching for Measures of Business Intelligence Performance - Information Management

January 2013 - New Trends in BI, Analytics and Social Media - SmartData Collective

January 2013 - BI, analytics need to scale up to support data explosion - CIOL

January 2013 - Five business intelligence trends for 2013 - Technology Spector

January 2013 - Business intelligence market to double in four years – research - Information Age

January 2013 - Best Practices for Business Intelligence - Supply & Demand Chain Executive

January 2013 - Real Time BI is Right Time BI - Datamation

January 2013 - Is Intelligent Forecasting Part Of Your 2013 Strategy? - Forbes

January 2013 - Real-time analytics brings BI data directly into business operations - Search Business Analytics

January 2013 - Gamification in Social Marketing – The Power of Analytics - Business 2 Community

December 2012 - Forrester Updates Business Intelligence Predictions for New Year - CMS Wire

December 2012 - The art of analytics - ComputerWorld UK

December 2012 - Big Data and Advanced Analytics: Success Stories From the Front Lines - Forbes

December 2012 - The ABCs of Analytics - Strategy+Business

December 2012 - Data analytics driving marketing campaigns: Visa - MoneyControl

November 2012 - Where are big data and BI heading in 2013? - ComputerWorld

November 2012 - Marketing analytics ups Fortune 1000 return on assets 8 percent, says operations research study - Phys.org

November 2012 - Analytics: one size does not fit all - ITWeb

November 2012 - The Importance of Marketing Analytics - SEOMoz

November 2012 - Turning Big Data into Valuable Analytics - FT.com

November 2012 - Applying Big Data to Impact Consumer Brand Loyalty - iMedia Connection

November 2012 - Applying Data Analytics to Customer Interactions - DestinationCRM

November 2012 - Big Data Analytics: Where's The ROI? - Information Week

November 2012 - Big Data – Distinguishing Between Hype and Reality - InfoQ

November 2012 - Big Boom in Big Data Analytics: Are We There Yet? - BeyeNetwork

November 2012 - Actionable Analytics: What's The Buzz Behind Big Figures? - PC Quest

November 2012 - The 5 most common analytics mistakes - iMedia Connection

November 2012 - The Formula for Analytics Success: Data Knowledge - SmartData Collective

November 2012 - Solutions as a Service: Leveraging the Power of Advanced Analytics - Wired

October 2012 - Six Tips for Creating an Analytics-Driven Marketing Culture - MarketingProfs

October 2012 - How Big Data Transforms Marketing’s Impact on Sales Growth - Business 2 Community

October 2012 - Marketers Continue To Struggle With Big Data - Forbes

October 2012 - 7 Insights Into How Business Leaders View Marketing Data and ROI - Eleventy Marketing Group

August 2012 - The Future of Digital Analytics, 'Big Data' and Marketing - SmartData Collective

August 2012 - Marketing ROI and Big Data - EHTC

August 2012 - Business Intelligence (BI) Trends Go Beyond Analytics - Forbes

July 2012 - Big Data Is The Future Of Marketing - Business Insider

May 2012 - Using Marketing Analytics: I Do, Therefore, I Think - Forbes

May 2012 - 8 Rules For Effective Marketing Analytics - Prophet

May 2012 - Marketing Analytics: Focus On The Data To Answer Questions - V2 Integrated Marketing Blog

May 2012 - 5 Ways To Close The Marketing Loop With Big Data - CMO.com

May 2012 - Marketing Analytics: What Gets Evaluated, Gets Used - Forbes

April 2012 - Gartner Taps Predictive Analytics as Next Big Business Intelligence Trend - Enterprise Apps Today

April 2012 - Top six BI trends for 2012 - CIO

March 2012 - Why You Need Marketing Analytics, Not Web Analytics - HubSpot

March 2012 - Study: Enterprises Want More Marketing Data, But They Don’t Know What To Do With It - TechCrunch

March 2012 - 5 Business Analytics Tech Trends and How to Exploit Them - CIO.com

March 2012 - Study: Marketers Struggle with Data, Measurement and ROI - Print in the Mix

March 2012 - The Importance of Marketing Analytics - IncreaseRSS

March 2012 - Marketing Automation, Analytics Big B2B Trends for 2012 - Content Marketing Institute

January 2012 - How Customer-Centric Analytics Will Change the Future of Marketing - HubSpot

December 2011 - Marketing Analytics: The Value of ‘Getting to Know’ Your Data - Sigma Marketing Group

November 2011 - Get Your Marketing Analytics Game On - MediaPost

October 2011 - Moneyball For Marketing: Why Analytics Are Critical For A Win - CMO.com

October 2011 - Infographic: Future of Marketing Analytics - TrendSlide

September 2011 - 5 Questions Advanced Marketing Analytics Can Answer - Kuno Creative

June 2011 - Analyze This: More than Ever, Math Drives Marketing Decisions - Deliver Magazine

June 2011 - Analyze This: Marketers Must Focus on Analytics to Increase Their Value - MarketingProfs

May 2011 - Marketing Analytics for Successful Organizations - Marketo

March 2011 - Marketing Analytics Deep Dive: Bounce Rates and Why They Matter - Marketo

March 2011 - Marketing Analytics: Here's What the CMO Wants - CMSWire

February 2011 - 5 new things marketers should know about analytics - iMedia Connection

October 2010 - Refine ROI with Actionable Marketing Analytics - SlideShare

October 2010 - Future Success Depends on Analytics and Integration - Forbes

May 2010 - Predicting the future with marketing analytics - BtoB Online

May 2010 - CMOs Speak Out On Metrics and Marketing Analytics - CMO.com

March 2010 - 7 Game-Changing Trends Driven By Marketing Analytics - Sigma Marketing Group

Blogs

Books

Program Themes

  • Big Data
  • Analytics