Mastering MPM

Program Details

Overview

In 2006, the CMO Council introduced the first-ever Mastering MPM Certificate Program. Expanded in 2007, this online program assesses and certifies the MPM competencies of marketing practitioners from a wide range of industries.

background

The CMO Council offers a Mastering MPM Certificate Program to independently assess and certify the marketing performance measurement competencies of marketing practitioners. The program will provide participants with an independent validation of MPM knowledge and expertise and professional qualification to help improve career advancement. Further, participants will be prepared to provide MPM leadership within their organizations to help establish and/or further the development of a formal MPM system.

This program benefits organizations by providing participants leading-edge knowledge and best practices that can be applied to establish an MPM program or improve an existing program. Participants will be prepared to provide immediate added value to their organizations by helping to create an MPM culture, defining an MPM framework, and executing specific MPM tactics that will help improve ROI, marketing efficiency, and effectiveness.

The MPM Certificate Program begins Monday, March 5th and concludes Friday, May11, 2007. The program consists of online participation and independent study. The curriculum includes the completion of an MPM Self-Assessment Audit, prescribed core readings, three topical webcasts, and an MPM independent project report, which will be assessed by the program’s Academic Directors.

The program fee is $495 per registration and includes one year free access to the CMO Council's MPM Forum Library, a $250 value. View MPM Forum Academic Director Bob Nelson's detailed overview of the Mastering MPM Certificate Program »