Market Sense-Ability Center

The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability.

Program Details

In partnership with:

Overview

Audit and Assess Organizational Sensitivity and Responsiveness to Customers, Competitors and Business Conditions

The increasing speed, complexity and turbulence of global business in the 21st Century require organizations to cultivate a new cultural mindset of Market Sense-Ability. Successful companies today have the capacity to understand, predict and respond to changing customer needs, new market directions and shifting competitive dynamics. Companies who achieve this Market Sense-Ability can expect to out-perform their peers.

The CMO Council's new Market Sense-Ability Center is dedicated to the growth of sustainable competitive advantage through the development of Market Sense-Ability. You can take the CMO Sense-Ability Audit to rate your own company's level of Market Sense-Ability. You can also read our new white paper on the Ever-Alert Enterprise and download other relevant articles and content.

Read

Studies & White Papers

Books

Chief Culture Officer: How to Create a Living, Breathing Corporation.
By Grant McCracken

Chief Culture Officer CoverContending that culture is an overlooked factor in successful businesses, anthropologist and Massachusetts Institute of Technology researcher Grant McCracken makes the case for the creation of a chief culture officer atop each company. Entertaining and provocative—in a chapter called "Philistines," he directs disdain at such figures as Harvard Business School professor Clayton Christensen and Scott Cook of Intuit—a ton of examples and case studies make this a thought-provoking read (Bloomberg Business Week:Best Innovation and Design Books of 2009).