Only three out of 10 marketing leaders are really confident that their data engine can keep them ahead of sudden disruptions in markets, customer behavior and world events. For marketers facing a steep data marketing maturity curve, much work lies ahead. Our program examines the challenges marketing leaders have to overcome in order to realize marketing’s full data potential. These range from inadequate data systems to lack of talent to a corporate culture resistant to change.

We’re taking a close look at the acceleration of data-driven marketing, such as:

• Finding new data sources
• Advancing predictive capabilities
• Improving decision support
• Generating actionable insights
• Personalizing CX
• Extracting relevant data signals
• Adopting AI in marketing
• Balancing intuition and intellect
• Using data for effective storytelling
• And more!

We explore how far data-driven marketing has come since the pandemic, what data/analytics/insights capabilities marketing leaders enjoy today, and where they’re planning to go in the next 12 months.