Market Vigilance, Product Diligence

Gaining greater visibility into the variables that impact product pricing, availability, profitability, and time-to-market has become a strategic imperative for product marketing and management executives.

Program Details

In partnership with:

Overview

Competitive global forces and factors are pressuring technology companies to constantly monitor, calibrate and adjust product development, build and delivery in the face of continuous and often unpredictable demand and supply chain dynamics. Adaptive pricing, agile response to competitive moves, effective stewardship of individual products, as well as astute management of product portfolios have become essential business performance indicators.

Gaining greater visibility into the variables that impact product pricing, availability, profitability, and time-to-market has become a strategic imperative for product marketing and management executives. How well companies plan, predict, project, track, and react on a product level can greatly impact business performance outcomes. Access to reliable, real-time data on product inventories, market pressures, sales pipelines, business forecasts and actual results can optimize decision making on how to best allocate spend and resources on a marketing level.

To what degree are product marketers equipped to make intelligent, informed and insightful decisions that drive top-line and bottom line performance, as well as maximize product value and longevity? How effective are their intelligence systems, forecasting capabilities and pricing strategies? Do they have a comprehensive product lifecycle approach and global view of both supply and demand chains?

These and other issues have been explored in an intellectual capital initiative under the auspices of the Business Performance Management (BPM) Forum and the Chief Marketing Officer (CMO) Council. Underwritten by Vistaar, a pioneer of next-generation product planning and pricing solutions, "Market Vigilance, Product Diligence" brings together global brand leaders for qualitative dialogs and quantitative assessments of effectiveness. The program delivered valuable views and perspectives, as well as detailed best practice methodologies for optimizing product marketing performance.

Learn

Read