Bringing Dexterity to Subscriber Complexity

Managing the Challenge of Change and Choice in Communications and Media Markets.

Overview

Bringing Dexterity to Subscriber Complexity will explore the growing imperative to more effectively manage the challenge of change and choice in today’s communications and media markets. This multi-faceted, multi-channel initiative will embrace global thought leaders and experts from some of the world’s biggest operators and service providers, industry organizations and media groups to drive global market discussions and conversations. Through a reservoir of intellectual capital, content, and survey data as well as a report derived from a quantitative survey and qualitative interviews with industry leaders, the program will offer rich industry content, executive perspectives and insights into the issues, obstacles, opportunities and best practices for maximizing subscriber relationships and value at a time of unprecedented complexity and choice.

background

Managing the challenge of subscriber complexity and choice in communications and media markets now represents one of the most critical business imperatives facing service providers worldwide. Subscriber expectations are exploding around value, features, services, pricing, quality, convenience, user control, and personalization – with more opportunities than ever to switch allegiances to both established and new disruptive competitors. Successful operators must achieve new levels of flexibility, time to market, insight and efficiency in the way they activate, cultivate and optimize their subscriber base. At the same time, they must focus on innovation and improve how they identify and address diverse customer needs and cost-effectively manage network resources in the face of rising bandwidth demands from their diverse user base.

 

Learn

Read

Studies & White Papers

Articles

December 2010 - AT&T Is Now the Worst Carrier, Consumer Reports – CNNMoney 

September 2010 - Key Steps to Increasing Subscriber Satisfaction and Reducing Churn in Mobile Data Services - Vanilla Plus 

July 2009 - Customer Experience Management - The Telecom Industry Ahead – Ezinearticles.com 

April 2010  - Sprint Customer Losses Slow on Contract-Free Users  - BusinessWeek 

March 2010 - Churn Reduction in the Telecom Industry – dbmarketing.com  

March 2010 - Telecoms Need to Rethink Their Approach to Attracting Customers - Peppers &  Rogers 

2010 As the World Churns - Peppers & Rogers 

2010 Churn Reduction in the Telecom Industry - Database Marketing Institute 

Books