Exploring the State of Digital Marketing Across Asia in Order to Benchmark Levels of Adoption, Traction and Success
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About sponsor
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.
About sponsor
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. Building on the findings of our studies in 2012 and 2013, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
For this initiative, "APAC Digital Marketing Performance Index 2014," the CMO Council once again partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction and success. The annual study tracks the progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts. It also provides insight into obstacles, country differences, performance measurement metrics and best practices across the region while considering the business case for digital marketing investments. The 2013 report is also available here.
