The rapidly evolving nature of digital marketing presents increased challenges across Asia-Pacific, with many marketers struggling to integrate digital components in a way that is efficient, effective and measurable. Building on the findings of our studies in 2012 and 2013, this research seeks to identify where marketers are making improvements in their digital marketing efforts in APAC, as well as where challenges still exist.
For this initiative, "APAC Digital Marketing Performance Index 2014," the CMO Council once again partnered with Adobe to explore the state of digital marketing across Asia in order to benchmark levels of adoption, traction and success. The annual study tracks the progress and improvements in digital marketing adoption, management understanding, organizational proficiency, operational effectiveness, infrastructure development, tools/platform usage, and integration and alignment with offline marketing efforts. It also provides insight into obstacles, country differences, performance measurement metrics and best practices across the region while considering the business case for digital marketing investments. The 2013 report is also available here.