Competitive Gain in the Demand Chain
Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence.
Sponsors and Partners:
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content—from rich media to online video to multimedia—and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.
Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence. Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line and how much this impacts sales effectiveness, revenue generation and customer retention.