Competitive Gain in the Demand Chain

Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence.

Program Details

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Overview

Best Practice Profiles and Process Innovations from Leaders in About Driving Frontline Performance and Go-to-Market Excellence. Go-to-market is a business critical, highly complex, and carefully sequenced process today. However, there can be multiple points of disruption, distress and deficiency in this ecosystem, which is essential to value creation and competitive advantage for any consumer or business marketer. Competitive Gain in the Demand Chain will combine a series of best practice interviews with a comprehensive demand chain performance audit to address how well marketing content and consumables are delivered to the front line and how much this impacts sales effectiveness, revenue generation and customer retention.