Marketing Mandate 2020: Pivot Your Plans, Optimize Your Spend
Get started on creating 30-60-90 day action plans to increase efficiency and value out of every dollar
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It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.
Getting more bang for the buck. Doing more with less. Working smarter, not harder. More than ever, marketers need greater efficiency and agility in the challenging months ahead. They require strategies for maximizing returns on prior and existing investments, effectively managing assets and agencies, and improving campaign planning and spend.
The CMO Council and KPMG discuss how marketers can make smarter marketing decisions across key elements of their portfolio — martech, content, agencies, and campaigns. The four-part webinar series will focus on actions marketers can take immediately.