State of Marketing 2014

A Global Assessment of Marketing Vitality and Direction


The Chief Marketing Officer (CMO) Council has announced its eighth State of Marketing, a global benchmark report that serves as a valuable resource and reference tool for our 7,000+ members worldwide. It is widely regarded as the most rigorous and comprehensive report of its kind in the marketing sector, aggregating global and regional views into marketing strategies, transformation, allocation and personal goals. 

The complete report is available to download for $199 (USD), and a complimentary executive summary of the report can be sourced as well. CMO Council premium content subscribers ($495 annually) can download the full report at no cost.

The CMO Council also conducted an in-depth analysis on global chief marketer compensation based on the findings of this study. With 36 pages of analytics and insights drawn from a survey of 345 chief marketers around the world, the "CMO Compensation Report" is the first and most defining analysis of senior marketer salary, benefits, bonuses, incentives and perks published to date. To learn more or to access the report and complimentary executive summary, please see below report listing.

Program Themes

  • Marketing Performance
  • Brand Strategy