Turning Social Feeds into Business Leads

Using Social Media Insights to Find Predisposed Prospects and the Right Consumer Personality Fit

In partnership with:

Overview

The CMO Council initiated a thought leadership push on the use of social media in the auto sector in association with the Digital Marketing Performance Institute, in partnership with hoojook, a cloud-based social media lead generation provider. The auto market includes some 16,000 car and truck dealers selling some 16 million vehicles annually, all looking to optimize lead generation across digital, social and channel directed campaigns.

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Interviews

ERICH MARX

Director of Interactive and Social Media

Nissan USA

In 2011, Nissan USA’s Director of Interactive and Social Media, Erich Marx, was asked to put Nissan on the “social map” and has since helped dev... Read On

ROB MILNE

Director of Marketing Operations

Mazda–North America

Mazda manufactures and markets a range of car and truck brands, including performance vehicles, for the North American market. Social media is a growi... Read On

Program Themes

  • Social Media
  • Lead Generation