Crunch Time

The Global Competitiveness Audit

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Overview

Do U.S. companies risk falling behind global forces that are reshaping the competitive landscape in technology and telecommunications? Crunch Time: The Global Competitiveness Audit, an Intelligent Market Engagement program, comprehensively explored increased global competition and its effect on North American firms.

The study, conducted by the CMO Council and the Business Performance Management (BPM) Forum in cooperation with global management consulting firm A.T. Kearney, showed that U.S. companies are not keeping pace; in fact, two-thirds of the more than 300 executives surveyed said they had not instituted formal practices for tracking and analyzing their competition.

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Do U.S. companies risk falling behind global forces that are reshaping the competitive landscape in technology and telecommunications? Crunch Time: The Global Competitiveness Audit, an Intelligent Market Engagement program, comprehensively explored increased global competition and its effect on North American firms.

The study, conducted by the CMO Council and the Business Performance Management (BPM) Forum in cooperation with global management consulting firm A.T. Kearney, showed that U.S. companies are not keeping pace; in fact, two-thirds of the more than 300 executives surveyed said they had not instituted formal practices for tracking and analyzing their competition.

The study underscored the dramatic realignment of global competition, including the rapid rise of China and India as important new centers of competition. In fact, U.S. executives point to China as a source of competition over the next two years nearly as often as they do other U.S. companies.

North American companies are increasingly turning to offshore operations and outsourcing as a means of coping with overseas competition, the study found. While respondents cited the cost of skilled labor as the most important factor driving offshoring decisions, it’s not the only one. Access to local markets, innovation capacity and speed, and access to intellectual capital also were identified as important drivers.

Conducted in late 2004 and early 2005, Crunch Time serves as a benchmark for the ever-increasing challenges of global competition.

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