Program Details
FAME
Forum to Advance the Mobile Experience
Sponsors and Partners:
Overview
The Forum to Advance the Mobile Experience (FAME) is a member advocacy group and strategic authority leadership initiative to accelerate marketing programs and research around advancing the wireless user experience. Formed by the Chief Marketing Officer (CMO) Council (www.cmocouncil.org), FAME promotes the adoption of wireless applications in the best interests of industry players. FAME brings together influential senior marketing leaders from top mobile technology companies that will join in the pursuit of innovations and best practices tailored towards the advancement of end user wireless applications.
Microsite: http://www.fameforusers.org
Interviews
Learn
Read
Books
The Mobile Wave: How Mobile Intelligence Will Change Everything
By Michael Saylor
Mobile Marketing: The Message Revolution
By Matt Haig
Everything You Ever Wanted To Know About Mobile Marketing But Didn't Know Who To Ask
By Alexander Gregori, Lauretta Ngakane