Delivering Positive Impressions During Market Depressions

The Criticality of Custom Content and Digital Media Channels in Reassuring Customers and Managing Messages, Conversations and Communications

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Overview

As the global financial crisis and U.S. credit rating downgrade takes grip, banks of all sizes are challenged to leverage and activate custom media channels to reassure, engage, inform, advise, and notify customers, stakeholders and investors. Quick response to ever-changing conditions and market gyrations requires nimble content provisioning and adept use of digital media channels for rapid versioning, content personalization, as well as customization relative to audience types and levels of sophistication.

This may be less daunting for those banks with custom media properties, content-rich web sites, and established customer linkages and connections through social media, online communities and email communications systems. However, many may have to scramble to develop timely, relevant andinformation-rich content that addresses new issues, complexities, concerns and complications in banking relationships among large enterprise, SMB and consumer customers. While others will be struggling to create and deliver critical content in new formats, eMedia types and delivery channels, such as mobile,web, and point-of-service signage systems. These embrace eMagazines, mobilemessaging, email, web postings, podcasts, mobile video, IP-TV programming, webinars, on-demand webcasts, and HumanKiosks at branch office locations.

How well are banks delivering positive impressions during market recessions? To what degree are they reassuring customers and managing messages, conversations and communications around economic trials and business performance tribulations? The CMO Council tapped its extensive membership base in financial services, as well as members of the ABA’s marketing network and other affiliated groups in North America.

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Studies & White Papers

Articles

December 19, 2011 - Interest rate cuts irk online banking customers - Reuters

December 19, 2011 - Banks Should Realize That They Have A Marketing Problem - Business Insider

December 16, 2011 - Chase Makes Checking Accounts More Consumer-Friendly: Will Others Follow? - Main St.

December 15, 2011 - Defecting Customers Cut Big Banks' Losses - Main St.

December 12, 2011 - Analysis: Pain may not be over for U.S. banks - Wall Street Journal

December 2, 2011 - Customers to Banks: It's You, Not Me - Wall Street Journal

September 26, 2011 - Banks, Telecoms Need to Work Together on Mobile Payments - BTN.com

September 8, 2011 - Social Media is a Key Financial Marketing Tool for the Future -- Just Comply! - Forbes

August 31, 2011 - Top Banks Confront Leaner Future by Cutting Jobs - NY Times

August 24, 2011 - Banks Too Shy for Social Networks - Business.inquirer.net

August 23, 2011 - FDIC: Fewer Banks Are Troubled, but Revenue Is Shrinking - USA Today

August 23, 2011 - UK iPhone Users Most Likely to Mobile Bank, Survey Reveals - BobsGuide.com

August 22, 2011 - Mobile, Online Banking Lines Blur: Infographics Slide Show - Credit Union Times

August 21, 2011 - Banks Recovering but Need to Lend More: FDIC - Reuters

July 22, 2011 - FNB launches SA's First Banking 'App' - Southafrica.info

June 21, 2011 - Losing Online Banking Customers at "NEXT" - BAI.org

May 24, 2011 - Banking on Social Media - Strategy + Business

April 27, 2011 - Roper Finds Majority of Consumers Value Custom Media - Custom Content Council

April 18, 2011 - Pacific Conferences Infuses “Digital” in Its Media Relations Conference - American Banking and Marketing News

April 13, 2011 - 5 New Banking Trends for 2011 - U.S. News & World Report

September 15, 2010 - Mobile Enterprise: More Mobile Banking, Marketing Trends - CMSWire.com

September 1, 2010 - Humanizing the Digital Conversation - BAI.org

August 18, 2010 - Banks Embrace Mobile Marketing As They Fight Recession - UTalkMarketing.com

March 4, 2010 - Mobile Marketing Will Have a Role to Play in Mobile Banking: Celen t -MobileCommerceDaily.com

October 22, 2009 - Mobile Banking Lagging Due to Ineffective Marketing by Banks - CellularNews.com

March 1, 2009 - Building Online Communities - BAI.org

 

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