“Assess Where You Need to Progress”
Rating the State of Digital Marketing Transformation

Chief marketers are typically overwhelmed with the day-to-day demands associated with strategic planning, branding, meeting, campaigning, and peer-level politicking. They are distracted by greater demands, complexities, and tactical execution challenges in the go-to-market process. In many cases, they are diverted with organizational transformation, operational restructuring and talent sourcing needs. And they face pressure to better map and model the marketing mix, as well as substantiate and validate marketing spend.

Senior marketers are in need of consultation, guidance, and direction when it comes to helping them specify, implement and adopt Enterprise Marketing Management practices and solutions. To this end, “Assess Where You Need to Progress” will be aimed at engaging senior marketers in a benchmarking process to determine their company’s level of MarTech maturity and modernization. It will also look at where and how modular, progressive and selective investments in MarTech can improve marketing campaign effectiveness and overall business performance.

The Marketing Transformers program will include the development and provisioning of interactive online tools to scorecard MarTech readiness, as well as a MarTech migration roadmap. The thought leadership initiative will also showcase best practices among early adopters and regional MarTech leaders, as well as provide marketers with templates and frameworks for making a stronger business case for MarTech spend in interactions with CIOs, CFOs, CPOs, and other management stakeholders.