Doing More With Data

Discovering Data-Accelerated Revenue Traction

In partnership with:

Overview

The CMO Council, in partnership with IBM Watson Customer Engagement, is gathering insights from senior marketing, commerce and supply chain executive into how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. The goal is to establish where and how the three most critical teams at the front line of engagement and the customer can accelerate revenue traction through data-accelerated operations and actions.

background

This program seeks to understand how marketing, commerce and supply chain executives are centralizing and putting today’s deluge of data to work. It will uncover new ways these executives are extracting value from multiplying sources of insight (IoT, MarTech apps, third-party APIs) and unstructured content (both inside and outside the enterprise).

The research will delve into issues of data availability, accessibility, quality and timeliness as executives face the competitive imperative to leverage real-time, refined data for revenue growth, customer gratification and trusted decision support. It will also explore the gaps and deficiencies in the data value chain as it results to customer journey, path to purchase, lifetime value, and end-to-end experience.

The goal of this research initiative is to help functional business leaders review, value and prioritize data assets. The results of this research will provide a self-assessment tool for leaders to identify the most relevant sources of data, and determine what types, sources, formats, and interfaces will boost marketing and business performance.

Events

Dinner Dialogue

Oct
16

Doing More With Data (Atlanta)

2018-10-16 18:30:00 2018-10-16 19:30:00 America/New_York Doing More With Data (Atlanta) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Atlanta, GA CMO Council cmoteam@cmocouncil.org

Dinner Dialogue

Sep
25

Doing More With Data (Boston)

2018-09-25 18:30:00 2018-09-25 19:30:00 America/New_York Doing More With Data (Boston) Join the CMO Council and IBM Watson to discuss how the shift toward the customer has necessitated innovation across data, analytics and holistic operations. Boston, MA CMO Council cmoteam@cmocouncil.org

Learn

Facts & Stats

50 percent of marketers admit they are doing a poor or terrible job of delivering on the customer experience strategy

Source: CMO Council

In 2017, Big Data vendors pocketed over $57 Billion from hardware, software and professional services revenues. These investments are further expected to grow at a CAGR of approximately 10% over the next four years, eventually accounting for over $76 Billion by the end of 2020.

Source: SNS Research
Tags: Big Data

In a HBR report, the leading areas in which B2B executives feel they can benefit from investments in data and analytics are an improved customer experience (61 percent) and increased customer retention/loyalty (60 percent).

Source: Harvard Business Review

In a HBR report, presented with nine obstacles faced in leveraging data to achieve go-to-market goals, and asked to select the top 3, a majority (55 percent) of respondents pointed to the inability to merge data from disparate sources in a timely manner.

Source: Harvard Business Review

On average, 47 percent of newly-created data records have at least one critical (e.g., work-impacting) error.

Source: Harvard Business Review
Tags: Big Data

Only 3 percent of companies’ data meets basic quality standards.

Source: Harvard Business Review
Tags: Big Data

In a survey of 300 executives, 53 percent of respondents state that the use of augmented intelligence will dramatically improve internal alignment among marketing, supply chain and commerce.

Source: Forbes Insights

Only 14% of companies describe themselves as leading-edge when it comes to harnessing augmented intelligence to enhance the customer experience.

Source: Forbes Insights
Tags: Big Data

In a survey of 300 executives, when it came to challenges in improving the customer experience, 58 percent quoted optimizing marketing spend, 55 percent said generating customer insights, and 53 percent said creating a consistent customer experience across channels.

Source: Forbes Insights

Only 13 percent of organizations unite systems and resources to develop a single source of intelligence for every customer.

Source: Harvard Business Review
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Interviews

MO KATIBEH

Chief Marketing Officer

AT&T Business

AT&T is leading the world in communications and technology, redefining how you engage with entertainment. Founded in 1879, the Fortune 10 company had ... Read On

RICK BINGLE

Senior Vice President of Supply Chain

REI

Recreational Equipment Incorporated, known as REI, is a national outdoor retailer. Founded in 1938 by a group of Pacific Northwest mountaineers seekin... Read On

JASON TRUSLEY

Vice President of Supply Chain and Operations

Nordstrom

Nordstrom is a leading fashion retailer, offering clothing, shoes and accessories for men, women and children. Vice President of Supply Chain and Ope... Read On

ANGELA HSU

Senior Vice President, Marketing and eCommerce

Lamps Plus

Founded in 1976, Lamps Plus is the nation's largest specialty lighting retailer. The Los Angeles-based, privately held family owned company maintains ... Read On

BETSEY CHUNG

Senior Vice President & CMO, Canadian Banking

TD Bank Group

TD Bank Group (TD) is the sixth largest bank in North America by branches, serving approximately 25 million customers in a number of key financial cen... Read On

CHARLIE COLE

Chief eCommerce Officer

Samsonite

Samsonite is a worldwide leader in superior travel bags, luggage and accessories. For more than 100 years, the company has taken pride in combining no... Read On

CHRISTIAN NELISSEN

SVP Enterprise Data & Analytics

TD Bank Group

Toronto-Dominion Bank (TD) and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by branches and... Read On

GARY ALLEN

Vice President Supply Chain Excellence

Ryder Supply Chain Solutions

Ryder is a FORTUNE 500® commercial fleet management, dedicated transportation and supply chain solutions company. Ryder has been named among FORTUNE... Read On

INDAR CHANICKA

Vice President of eCommerce, Digital Marketing and CRM

The Body Shop

The Body Shop is the original natural and ethical beauty brand, selling products for skin care, bath and body, fragrance, makeup and hair care. Founde... Read On

JOHN WEINSTOCK

Former Senior Vice President of Marketing–North America

Electrolux

Electrolux is a leading global appliance company, consistently ranking among the world’s largest appliance manufacturers by units sold and selling m... Read On

RYAN COLDWELL

Senior Director of eCommerce

Cabela’s

Cabela’s is a retailer of hunting and fishing products, outdoor gear, camping equipment and other related merchandise within the U.S. and Canada. Ry... Read On

STEVE STINE

Chief Data Officer

AT&T Communications

AT&T is a Fortune 10 company and world leader in communications, media and entertainment, and technology. AT&T Communications serves millions of US co... Read On