Digital Marketing Dialog

The Digital Marketing Dialog is an Intelligent Market Engagement™ program commissioned by Responsys, Inc., a premier provider of email marketing solutions, and sponsored by the CMO Council, BtoB Magazine and USA TODAY.

The thought leadership initiative delved into questions such as: To what extent are national advertisers using rapidly emerging eMarketing channels to optimize and measure campaign success, access and engage with customer markets, and increase acquisition and retention rates? Are digital channels eclipsing or complementing traditional media? What are the benefits and trade-offs? What are the drivers and motivators? What are the risks and roadblocks? And what are the experiences and results?

These and other topics were explored in this timely assessment of the trend towards more personalized, relevant and continuous market interaction through Internet web sites, e-mail, instant and short messaging services, and online viral communications. The program produced a compelling survey results report, strong media attention, intellectual capital around marketing imperatives, and thought leadership for a highly attended web conference led by top executive marketing leaders from companies such as Blue Cross, Cendant, Salesforce.com, and others.