16 Ways to Harness Data to Better Engage Contacts and Drive Revenue - Silverpop
Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer - CRM Essentials, LLC
Strategy for Social CRM - Collective Intellect
Competitive Landscape Analysis, CRM BPO Providers, Worldwide, 2007 - Gartner
Avoiding CRM's Common Pitfalls - Customer Centricity, Inc.
CRM Implementation: Effectiveness Issues and Insights - Journal of the Academy of Marketing Science
Making the Customer the Design Point with C-Business - Customers Incorporated
Achieving Sales Effectiveness with Sales Workflow Management - Customers Incorporated
Striking the CRM Balance: Greater Productivity, Lower Costs, Tight Integration - 1to1 Media
Stop Random Acts of CRM - 1to1 Media
No More Limits: CRM On Demand Goes Strategic - 1to1 Media
Customer Research, Not Marketing Research (PDF) - Ipsos
Creating the CRM Business Case (PDF) - ISM Systems
Customer Process Management: The Real-time Enterprise Depends on the Merging of CRM and BPM - Aptean (Consona)
Managing the Enterprise Customer Relationship - Customer Centricity, Inc.
Unlocking the Value of Your CRM Initative - Peppers & Rogers Group
Preserving a Healthy Customer Base - Customer Centricity, Inc.
Floats Like a Butterfly, Stings Like a Bee - Customer Centricity, Inc.
The Executive Guide to CRM Architecture: Why CRM Will Impact Your Success - VendorGuru
How to Segment Best Customer and & Raise Conversions 300% Case Study - Marketing Sherpa
Customer Experience Management: Accelerating Business Performance - CRMGuru.com
Connecting Your Executives to the CRM Effort - Aptean (Consona)