Reports

Report

Bridging the Gap for Comms and Marketing

Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More

Report

Measuring Marketing in the Moment

The pinnacle of personalization in marketing is delivering the right message to the right person in their moment of need. ... More

Report

Making Content Marketing Convert

This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. It also provides a concise set of best practices, along with a self-assessment checklist for lead performance improvement.... More

Report

Making Content Grow Into Customer Flow

Content marketers face challenges on multiple fronts — and they’re losing the battle.... More

Whitepaper

Authority Leadership Marketing

This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. This includes highlighting successes and giving proven, practical advice.  ... More

Report

Mobile Ingenuity in Africa's Dynamic Community

Possessing a vast abundance of ever-multiplying customer data, Africa’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams, and be used for competitive advantage. ... More

Whitepaper

How To Achieve Transformational Growth

In the age of digital transformation and accelerating competitive intensity, organizations across the globe are setting forth routes to revenue to achieve consistent and substantial growth.... More

Whitepaper

Exceeding the Requirements of the Trust Economy

Are you leading the charge in the trust economy and making customer privacy a priority, or do you risk losing customer trust in the face of massive data proliferation and rising attacks?  ... More

Whitepaper

Are Garbage Leads Trashing Your Brand?

Marketers need to get a handle on lead gen before it’s too late. This strategic brief features key insights gleaned from nine in-depth interviews and covers the 10 questions every brand should ask when vetting a lead gen vendor.... More

Report

Loyalty That Lasts

Today’s consumer is seeking a deep, emotional bond with the brands they do business with, and yet new research reveals that organizations see dollar-signs – not people – when thinking of their customers.... More

Report

Customer Value Creation From Live Data Interpretation

This research defines a model and roadmap for how chief marketing officers can generate greater customer value, affinity and revenue growth through live interpretation through the lens of an industry in the throes of massive transformation and disruption: Telco.... More

Whitepaper

Transformation in the Age of Engagement

This report dives into two case studies that explore transformation as an evolving journey, where the pace and direction are directed by customers, rather than processes and platforms.... More

Report

Bringing a Human Voice to Customer Choice

Chief Marketing Officers believe brands like Amazon, Google, Apple, Nike and Starbucks are getting customer experience right, looking at omni-channel engagement as a means to guide and inspire customers on a journey, and not just push them forward in a buying process.... More

Report

Turn Up The Volume

In order to further customer experience strategies, marketers must implement strategic customer voice listening initiatives. Yet according to a survey of over 160 senior corporate marketers across Europe, while marketers are listening, they are not hearing the voice of the customer. Indeed, while 63 percent say they actively employ a listening program, only 10 percent feel these programs do an ex... More

Report

What's Changing the Way You Travel Today?

Travel and tourism generated $1.6 trillion in bookings in 2017 and now accounts for over 10 percent of global GDP. Technology and service innovations are making it easier and cheaper to discover, reach and enjoy travel destinations. Destination marketers seeking to capitalize on the surge of global travel take note: travelers are still looking for the best deal, but also want a personalized experi... More

Report

The CMO's Growth Driving Playbook

This Growth Driver’s Playbook highlights the five key plays all CMOs need to undertake if they are to drive successful growth.... More

Whitepaper

GDPR: Impact and Opportunity

GDPR, the European Union’s new General Data Protection Regulation, has forced marketers to rethink their operations to ensure they are compliant. Yet new research highlights that far too many marketers are unaware that GDPR even applies to them, and have taken no steps to modify their policies.... More