Reports

Report

Financial Services and Online Payments Edition

Don’t fall prey to one-dimensional data analysis for determining your brands multidimensional impact. This Partner Content report explores how marketing leaders need to see farther and deeper than ever before into their brand’s analytics, impact and performance. Learn how to achieve a 360-degree view of your brand strategy metrics to see how you stack up against competitors.... More

Report

Health Insurance Edition

Are you measuring yourself in a silo? This Partner Content report focuses on the health insurance industry and provides unique strategies for your organization to see into your brand’s competitive landscape. Learn how to outsmart your competition and win market share with more visibility and context than ever before.... More

Report

Consumer Electronics: Computers Edition

Customers are people, too. So many emotions are behind each click, purchase and interaction customers have with your brand. This Partner Content report explores how marketing leaders can measure their brand analytics, impact and campaigns beyond the narrow lens of one-dimensional data. Treat customers as more than just a number.... More

Report

BrandTotal: Top Chart Reports

BrandTotal’s Top Performers charts presents brands that dominated social media that month. Learn what worked and why, how leading brands are generated social media success and more! This Partner Content report covers three main categories: Top 10 Most Engaging Ads, Top 10 Most Loved Ads, and Top 10 Spenders. Did your organization make the cut?... More

Report

The Omnichannel Experience

Omnichannel communication in today's digital climate requires cohesive, accessible and impactful content narratives in order to resonate with rapidly evolving audiences' needs. This whitepaper from our partners at Acquire dives into the information marketers need to know while making sink-or-swim decisions in this time of recovery and realigning priorities. ... More

Whitepaper

The Exponential Power of Collaborative Marketing

This report details how collaborative marketing can bring companies and their partner networks into the data-driven digital marketing revolution.... More

Whitepaper

The Greatest Comeback Ever?

With droves of retail giants closing their doors over the last couple of years, the COVID-19 pandemic appeared to be the nail in the brick-and-mortar coffin. Or was it? This Partner Content report investigates leading retailers’ paid social media strategies, what works, what drives positive (and negative) consumer sentiment, and how different brands are making their comeback, against all odd... More

Report

C-Suite Scorecard

The C-Suite Scorecard report card is based on a survey of 120 enterprise business leaders in companies of all sizes. It gave marketing high marks for 2020 performance, and nearly 70% of respondents are confident in marketing’s ability to lead growth recovery in 2021. ... More

Report

Airline & Hospitality Social Competitive Intelligence Snapshot

COVID-19 hit the travel industry…hard. But things are looking up as these explorers pioneer the road to recovery. This Partner Content report highlights who is dominating the Share-of-Voice (SOV), which creatives are catching fire, what the consumer sentiment is around brands and who’s getting it right – or horribly wrong. The world watched with bated breath while these bra... More

Report

How Changing Consumption Patterns Have Shaped the Way Food and Beverage Brands Are Advertising

Household name food and beverage brands are key drivers of the economy. The COVID-19 pandemic, however, fundamentally changed the way we relate to these brands, potentially forever. This Partner Content report asks important questions for marketers and consumers alike: What messages are brands attempting to connect to consumers with? How has this changed because of the pandemic? What’s worki... More

Report

Rising Above The Fray

A chaotic customer journey has flipped much of the sales action to the top of the funnel, making marketers responsible for nearly half of a company’s revenue. It’s a big ask with even bigger challenges to overcome. Marketers face immense pressure, scarcity of resources, a data literacy gap and a skeptical CEO.... More

Whitepaper

The Future of Finance Lies in a Customer Segment of One

This whitepaper looks at how chief marketers in financial services are changing the culture inside their organizations, championing data analytics and personalization, and remaining relevant in the eyes of the customer.... More

Whitepaper

Will Retailers Capitalize or Capsize on Consumer Data?

This whitepaper looks at how chief marketers in retail are moving away from data analytics that identify yesterday’s trends and towards cognitive analytics that predict tomorrow’s buying behavior.... More

Report

Scaling the Value of the CMO

This study uncovers serious gaps, holes and deficiencies across key functional areas in the office of the CMO. In consequence, 86 percent of senior marketers surveyed believe lack of leadership depth and capabilities has resulted in missed revenue, growth and customer acquisition opportunities. ... More

Report

Humanizing and Analyzing Relationships To Drive Revenue, Retention And Returns

Re-thinking an old marketing metric — customer lifetime value (LTV) — can help close the gap between marketing efforts and financial outcomes.... More

Whitepaper

Getting it Done in 2021

There’s some good news and optimism from global marketing leaders looking for growth recovery in 2021. ... More

Report

The Future of Work Is Now

Are business leaders truly ready for the impact that AI will have on their business, their organization, and their workforce? Will an augmented workforce—the future of people and solutions like Intelligent Virtual Assistants (IVAs) working harmoniously together—become our new reality?Intelligent Virtual Assistants are the next generation of Intelligent Automation helping organizations ... More

Report

Leveraging AI to Boost Lead Generation and Conversion Efforts

For lead generation, qualification, and conversion, AI fits seamlessly into the MarTech stack. The best AI solutions use Marketing data to deliver powerful information about prospects and customers, as well as dig through data to find new prospects or suggest existing leads worth pursuing. AI allows data across multiple sources to meet with business intelligence in one place in order to deliver me... More

Report

How Covid Has Changed The Channels Of Engagement

Consumers across generations and geographies are moving to digital channels, and running into all sorts of problems. Now 73% of frustrated consumers are considering spending their dollars elsewhere. Brands need to get ahead of this before it’s too late.... More

Report

Bridging the Gap for Comms and Marketing

Learn how to spot marketing-comms alignment problems, leverage technologies and solutions to help drive cohesion, and create consistent messaging across media channels.... More