Data-Driven Decisioning Powers CX Forward     $50 US*
Marketers Aiming for Ideal Customer Experience Face Data Silos and AI Skills Hurdles

Marketers are working to develop an ideal CX that meets customer expectations for resonant and relevant experiences with their favorite brands. Ideal CX is about tailoring a message to a customer in a way that moves the customer down the funnel and toward a transaction. Data analytics and AI are essential for creating richer CX. Yet nearly seven out of 10 marketing leaders are still developing or...

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