Report Cover for Brand Protection From Digital Content Infection

Brand Protection From Digital Content Infection     $50 US*
Safeguarding Brand Reputation Through Diligent Ad Channel Selection

While programmatic ad spend continues to increase exponentially year over year, the risk of digital display ads appearing next to offensive or objectionable content is becoming a top concern for marketers. In fact, this study—conducted in partnership with Dow Jones—reveals that 72 percent of marketers are concerned about brand integrity and control when it comes to their programma...

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How Brands Annoy Fans Report Cover

How Brands Annoy Fans     $50 US*
The Impact of Digital Advertising Experiences on Consumer Perceptions and Purchase Intent

While it is estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017, recent headlines and pronouncements by leading brand marketers highlight the significant limitations in this technology-driven ad buying process, with image-sensitive brands appearing next to offensive or irrelevant digital and video content.  As a result of this digita...

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The Path Forward     $50 US*
Marketing’s Outlook Into The Digital Future

This strategic report from the CMO Council and Ebiquity suggests that as budgets increase to fund digital marketing campaigns and more personalized customer engagement, marketers now need additional expertise in data analytics, content creation and channel proliferation to improve ROI. Based on data from a survey of 276 marketers in the first half of the year, this paper outlines how digital mark...

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The State of Digital Brand Advertising     $50 US*
2014 Industry Benchmarks Report

For three years, the CMO Council partnered with Nielsen to survey brands, agencies and media publishers to learn more about how—and where—they’re spending advertising dollars. The latest resulting white paper—titled “The State of Digital Brand Advertising”—takes a detailed look at the steps marketers are taking as they strive to maximize the impact of thei...

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2013 Online Advertising Performance Outlook     $50 US*
Reaping the Full Benefits of Online Advertising Efforts

According to the McKinsey Quarterly, “the rapid growth of online advertising hides a serious challenge: the digital world has developed faster than the tools needed to measure it. This problem has made it difficult for marketers to fully exploit the web’s promise as the most targeted and measurable medium in the history of marketing…Hobbled by nascent technol...

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