What report are you looking for?
Doing More With Data $50 US*
Discovering Data-Accelerated Revenue Traction
Charged with the mandate of elevating customer experience, marketers increasingly look to data to better engage with customers and identify new opportunities. Yet previous CMO Council research highlights that marketers admit their organizations could do more to transform the data supply chain to allow them to do more with internal data assets. To ignite real change, data needs to move beyond the ...
*included with premium membership or library subscription
Details
Free Executive Summary
Download
Doing More With Data: Strategic Overview $50 US*
Assessing the Current Dynamic of Data, Engagement and Cross-Functional Collaboration
Recent CMO Council research highlights the need for executives across marketing, commerce and supply chain to do more with the data at their fingertips, especially given the need to provide a superior customer experience in an omni-channel environment. Indeed, the shift to digital has heightened the need to aggregate data insights and properly distribute those insights across all key functions wi...
*included with premium membership or library subscription
Details
Download
The Impact of Connectedness on Competitiveness $50 US*
Creating Business Value From Operational Insight Driven by the Industrial IoT
The Industrial Internet of Things will transform business and industrial performance, delivering significant improvements in operational efficiency and uptime, as well as growth from new business models, products, services and customer experiences. Still, despite keen interest and growing expectations, most companies are unprepared to take advantage of IIoT technology and have no clear strategic ...
*included with premium membership or library subscription
Details
Free Executive Summary
Download
Total View for Total Engagement $50 US*
New Challenges in Reaching and Engaging the SMB Audience
For a previous study by the CMO Council (titled “Better Traction From Smarter SMB Interaction”), some 70 percent of the 184 total respondents revealed that the SMB market is an extremely important market for their businesses, with only 5 percent of marketers feeling that the market was not important at all. Looking toward the future, 66 percent anticipated an increase in SMB focus, wit...
*included with premium membership or library subscription
Details
Download