Report cover for Engage at Every Stage: An Investigation of Video Activation featuring a girl looking at a video on her phone
Report

Engage at Every Stage: An Investigation of Video Activation

Reports about incomplete and inaccurate reporting of video performance on Facebook and Google and brand safety issues on YouTube are causing marketers to question their video investments and call for greater transparency and more reliable reporting on rich media contributions. According to this CMO Council study—conducted in partnership with ViralGains—more than 70 percent of marketers... More