May
13

The CMO Council is hosting a dinner dialogue series across the Asia-Pacific, entitled "Digital X: Transforming Your Customers' Value Through True Omni-Channel Experiences." This executive event will feature an interactive dialogue focused on how leading-edge organizations are transforming their customers' value through true omni-channel experiences. An expert in marketing transformation, technology and data—Dermot McCutcheon, Regional Director, Customer Intelligence Centre of Excellence at SAS—will also join us as we discuss and debate where and how marketing must apply data, technology and processes to transform the business agenda.

 

The series will take place in the following cities:
Jakarta, Indonesia: Tuesday, May 13
Singapore: Thursday, May 15
Kuala Lumpur, Malaysia: Tuesday, May 20

 

For more information and to find out how you can reserve a seat, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or +1-408-677-5323.

Mar
20

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

  • Where does the business look to drive tangible results from product development and innovation?
  • Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
  • Where are leading companies looking to develop and sustain growth?

 

Please be our guest on Thursday, March 20, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

Mar
18

In our latest thought leadership initiative, titled “Content's Impact on Pre-Sales Intention,” the CMO Council looks to explore how online information sourcing and content sharing can influence group buying behavior in enterprise organizations.

 

Please be our guest on Tuesday, March 18, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

 

Feb
20

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

Feb
12

The CMO Council's upcoming dinner series, "Real Insight: Real Time," will discuss how social media has evolved into a sophisticated treasure trove of insights, intelligence and influence, in addition to how marketers can tap into this power.

During dinner, we will explore questions such as:

  • What does it mean to "listen at the speed of social?"
  • How can marketers tap into the social influence channel to engage with and shape customer outcomes?
  • What are leading companies doing to turn social feeds into real insights and leads?

 

Please be our guest on Wednesday, February 12, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Stephanie Rosenburg at srosenburg@cmocouncil.org or 408.677.5323.

Feb
4

In our latest thought leadership initiative, titled “Powering Routes to Revenue,” the CMO Council looks to explore where and how IT should be embraced to power new routes to revenue through software product development and increased digital customer engagement. During dinner, we will explore questions such as:

  • Where does the business look to drive tangible results from product development and innovation?
  • Does the organizational continuum support or detract from truly innovative approaches – and what roles do marketing and IT play in this?
  • Where are leading companies looking to develop and sustain growth?

 

Please be our guest on Tuesday, February 4, 2014, as the CMO Council hosts an interactive roundtable dinner. To request an invitation, please contact Nicole DeBalko at ndebalko@cmocouncil.org or 408.677.5322.

Oct
24

Welcome to the new paradigm of Customer to Business engagements. Gone are the days of Business to Business versus Business to Consumer strategies and industries. Today’s customer, regardless of industry, is looking to engage at their pace, at a time that is most convenient for them, and armed with the insights and intelligence they want through the channels and sources they trust.

 

To further delve into the impact of this era of consumer-to-business engagement, the CMO Council will host a series of executive roundtable dinner dialogues to discuss and debate the requirements of developing a more comprehensive, connected and easy to experience mobile relationship. As an intimate gathering of senior level marketers, seating is limited.

 

The series will kick-off in the following cities:

New York, NY - Thursday, October 24th

San Francisco, CA - Tuesday, October 29th

Chicago, Il - Tuesday, November 5th

 

To reserve a seat, please contact Virginia Tran at vtran@cmocouncil.org or +1.650.433.4162.

Sep
9
Aug
15

The CMO Council is hosting a Dinner Dialogue to discuss what strategies, technologies and campaigns will separate success from status quo in 2014.

 

Jun
25
Jun
20

Today’s CMO is challenged with how to intersect technology with marketing to predict customer behavior, segment at the individual level, create advocacy at scale, intercept demand with automated triggers, create a consistent experience across multiple channels, harness the power of emerging technologies, and elevate the CMO role to have a total business leadership scope. 


This invitation-only dinner is co-hosted by IBM and the CMO Council and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. Additionally, the roundtable will offer the opportunity for networking with other marketing leaders in your industry.


To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Jun
13

In one of the latest studies from the CMO Council, "Brand Automation for Local Activation", 59 percent of marketers believe that local marketing is essential to driving business growth and profitability. But as marketers work to activate, coordinate and collaborate across their increasingly complex network of sales channels, the reality is that few marketers are truly confident in their ability to activate local audiences. Only 7 percent feel they have a highly evolved campaign, complete with measurement and analytics.

Jun
13

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

To request an invitation, please contact Lauren Giangregorio at lgiangregorio@cmocouncil.org or 650.433.4164.

Jun
11

Today’s complex, multi-channel, multi-level marketing engine needs continuous tuning and performance improvement to drive greater front-line and bottom-line value. This requires selecting and connecting with the right prospects, empowering resources from sales to service with insights and information, as well as examining every facet and phase of campaign design, staging, implementation and delivery to extract greater efficiency, yield and impact.

 

Please be our guest on Tuesday, June 11th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation.

 

To request an invitation, please contact Kamilla Nosovitskaya at knosovitskaya@cmocouncil.org or 650.433.4165.

Jun
6
Jun
4

Please be our guest on Tuesday, June 4th to a complimentary dinner, where we will discuss the state of customer contact, sales information and intelligence systems that can deliver insights across the organization, fueling growth from acquisition, rentention and reactivation. To request an invitation, please contact Brianna Hansen at bhansen@cmocouncil.org or 650.433.4146.

May
20

This invitation-only CMO Council dinner is co-hosted by IBM and will feature thought leadership on how to intersect technology and marketing to drive smarter marketing decisions. To request an invitation, please contact Kamilla Nosovitskaya (knosovitskaya@cmocouncil.org).

Apr
16

Explore how customer data binds together the CMO and CIO as brands look to optimize customer lifetime value through more personal timely, targeted and engaging interactions.

Mar
18

As market pressures increase and margins erode, the commitment to operational excellence and back-end efficiency frequently lags, often undermining the quality and consistency of the customer experience and the level of brand advocacy and affinity. At a time when, customer retention and relationship management should be a top priority, many companies are being forced to cut corners, extract more revenue from existing customers, and reduce customer handling and support personnel.

View Upcoming Events