In the rush to advance the web experience, marketers spent much of the early 2000s questioning the quality and strength of the networks that had been set up to distribute content. Flashy statistics around webpage loading speeds and the impact on shopper behavior made headlines: 40% of shoppers will abandon their cart if a site takes longer than 3 seconds to load. Consider today's engagement reality. Google has included page speed as a ranking factor. Content has exploded as marketers have spent in excess of $135 billion on digital content development. And now, video on both web and mobile web stands to see triple-dignity growth.
Yet a 1 second delay in loading can decrease customer satisfaction by about 1%.
Join the CMO Council, in partnership with Verizon, as we spark a dialogue around content, performance and the new conversations around delivery that must happen between marketing and IT. Among the issues to be discussed:
- What are the new forces and factors of content delivery that most directly impact (and possibly threaten) today's connected customer experience?
- How are leading brand marketing and IT partners optimizing performance without blowing budgets?
- Are we just getting faster, or are we getting faster returns on our content investments?
- What are the emerging trends that will require new content delivery performance strategies?
The CMO Council will be hosting an intimate dinner dialogue of senior marketing peers to debate and discuss these critical content performance issues. We have invited technology experts to join us and share the new trends and shifts in the digital landscape that marketed must be aware of to have more productive and rewarding dialogs with their IT colleagues to ensure optimal performance across the customer experience.