EVENT

Webcast

2016-10-18 10:00:00 2016-10-18 11:00:00 From Fear to Friction: What Is Destroying the Best Made Marketing Plans? New strategies are developed in an effort to boost the bottom line. But even the best-laid plans get sidetracked. CMO Council cmoteam@cmocouncil.org
OCT
18

From Fear to Friction: What Is Destroying the Best Made Marketing Plans?

October 18, 2016
10:00 AM / 1:00 AM

As we head into the second half of the year, the CMO Council, in partnership with Vindicia, will host a one-hour, interactive webcast to discuss the new opportunities in business models, digital engagements and experiences, including subscription services and recurring payments. We will also be discussing how leading brands, led by fearless marketers, have pushed through issues of complex processes and customer journeys rife with gates, stops and requirements and instead taken the path that feels counter-intuitive yet delivers a frictionless experience for the customer.

Among the questions and topics to be discussed in this hour are: 

  • Where and how are we unintentionally stopping our customers from engaging, transacting and lengthening their lifetime relationships with our brands?
  • What are industry disruptors doing to change the experience and make waves, and how can we apply that same thinking to our businesses today?
  • Are we so focused on creating processes and experiences that we are actually making it harder for customers to be loyal?
  • New ideas and thinking around monetizing experiences and turning content into opportunity

For any additional questions or more information, please contact Christine Chiang at cchiang@cmocouncil.org.