Know Before They Go:
Advancing and Amplifying Retention Marketing through Analytics and Insights
Today’s savvy marketers are finding new ways to segment key targets, customer groups and prospects to better connect and engage with their customers. These rich insight repositories are also being used to develop retention campaigns that look to activate customers – and hopefully retain, upsell and even cross sell to boost revenues. This intimate dinner engagement will discuss how Marketing executives are looking beyond the basics in targeting, segmentation and customer modeling and applying robust insights to help minimize churn, maximize revenue opportunity, and identify who those “sleeping dogs” are that could very well churn unless they are left alone.
Join us to discuss, decode and debate how marketers can apply sophisticated analytics to their customer retention strategies and actually improve the customer experience through connected channels and intelligent engagements.
Venue: Canoe Restaurant
54th Floor, Toronto Dominion Bank Tower
66 Wellington Street West
Toronto, Ontario Canada M5K 1H6
When: Wednesday, May 30, 2012
Networking Reception: 6:30 pm
Dinner: 7:00 pm
To learn more about this event, please contact Kamilla Nosovitskaya by email (firstname.lastname@example.org) or via phone at +1 650-433-4165. We look forward to you joining us and sharing your insights on this critical business performance issue.