EVENT

WHAT IS COVERED:

Embracing an adaptive, scalable precision marketing system with integrated, end-to-end eCommerce and personalized, omni-channel customer engagement is a strategic priority for global and regional brands as they reach for recovery in a post-pandemic environment.

Platforms for personalizing, localizing, translating and reconfiguring marketing content are part of “the race to project a global face” and the desire to “connect with the local community” as country and regional marketers target, serve and accommodate more diverse socio-economic, ethnic, demographic, cultural and geographic markets.

As companies accelerate digital transformation efforts to provide unified and personal customer experiences across all touch points and devices, virtually every department in the company is now leveraging marketing technology. Lack of coordination and oversight, however, is leading to escalating costs, security risk, inconsistent customer experience, brand compromise, and business partner frustration.

In this intimate and interactive session with leading marketing executives we will discuss where and how marketers are looking at ways to centralize, protect, share and better use customer data, brand assets, market intelligence and best practice knowledge across their global organizations.

Topics for Discussion:

• What regional forces and factors (competitive, geo-political, economic, environmental, etc.) are shaping and influencing strategies, spend and market receptivity
• The degree to which marketers are embracing automation and effectively managing the marketing technology stack to
• Digital marketing campaign successes and failures; deployment learnings and best practice insights
• What obstacles, challenges or deficiencies are they experiencing in migrating or pivoting to digital marketing platforms and programs with existing budgets and teams
• How are you balancing digital advancements with authenticity to maintain a human connection to your brand
• Innovations in using social, mobile and customer data intelligence to impact brand performance, customer demand and market distinction in their regions

To secure your spot at this exclusive Invention Session please contact Bryan DeRose at bderose@cmocouncil.org