As digital marketing continues to evolve, modern marketing executives face increasing pressure to engage the demanding consumer in the right channel at the right time. Businesses are sharing valuable content through blogs, podcasts, video and social media to attract a defined audience and drive profitable customers…and customers are responding and sharing their own insights like never before. But in order to drive measurable engagements that can tie marketing action to business impact, marketers need to build a unified view of users across channels and leverage this data to further personalize customer experiences. However, in a recent CMO Council study, marketers admitted that they are only able to connect these dots within limited digital channels, and they struggle to tie immediate customer intention to meaningful engagement.
The CMO Council, in partnership with Sysomos, will be gathering leading marketing, digital and analytics peers from across industries to exchange best practices and lessons learned on April 5, 2017, in Singapore. The CMO Council Dinner Dialogue, titled “Translating Insights Into Action,” will break down the challenges that marketers in Singapore face when it comes to reaching, engaging with and understanding today’s hyper-connected customer. From managing data in today’s marketplace to new strategies that translate social media data into insights, experts and peers will share best practices specific to making data actionable for the entire organization, with special attention paid to practical insights on communicating the value of marketing’s digital endeavors to the executive team.
If you are interested in attending or would like more information, please reach out to Twinee Villanueva at firstname.lastname@example.org.