EVENT

Marketers are facing the pressure to deliver, with expectations to deliver growth-driving opportunity for the business while delivering flawless, omni-channel experiences that last a lifetime to today’s connected customers. CMOs need a strong foundation for the customer experience, starting with an organizationally embraced data strategy, quickly followed by the leading-class solutions that empower the experience. To kick start this discussion, join the CMO Council, in partnership with RedPoint, for an intimate roundtable dialogue centered around the needs, requirements and challenges marketers will face in developing this solid foundation that will empower the data-driven customer strategy.